Merchandising — Sell Merch Alongside Your Music
Print-on-demand merchandising built into your label workflow — AI-generated mockups, a storefront next to your releases, and revenue in one dashboard.
Merchandising built into your label, not bolted on
On Rthyms, merchandising is part of the same platform where you release and market your music — not a separate vendor account with its own login, dashboard, and payout schedule. Your products live next to your releases, smart links, and campaigns.
From idea to product without inventory
Pick a print-on-demand template or describe a design, and Rthyms generates the product mockup — t-shirts, hoodies, posters, caps, tote bags, phone cases, mugs, vinyl, and sticker packs. Fulfillment only kicks in when a fan orders, so you never buy stock upfront, hold inventory, or commit to a minimum print run.
Launch alongside your releases
Your storefront sits beside your smart links and releases, so the fan who just discovered a song finds your merch in the same place. A new release and its drop can share the same moment instead of living on different sites.
Promote with the marketing tools you already have
Every product comes with auto-generated social captions, hashtags, story overlay text, and email copy. From there, the same Rthyms tools you use for music — the social media scheduler and fan newsletters — can carry the drop to your audience.
Revenue you can actually see
Every order, its fulfillment status, and the revenue it generated appear in the same dashboard as your other listings — so merchandising income sits alongside the rest of your earnings instead of hiding in a third-party vendor report.
How this relates to the Merch tool
This page describes the merchandising offering; the Merch tool inside the platform is where you build it — design products with AI templates, publish them to your storefront, and track orders. If you already have an account, the Merch section is where a drop starts.
Who it's for
Independent artists and labels who want merchandising as a real revenue stream alongside streaming, without the upfront cost of holding physical inventory or the overhead of running a separate store.