Fan DNA — Know Your Audience in Depth
Understand your audience with Fan DNA — demographic clusters, listening behavior, and engagement — so you can turn casual listeners into lasting superfans.
A deep profile of who is listening
Fan DNA builds an audience profile from real listener data — demographic clusters, where fans are, and how they engage — so you know who your music actually reaches instead of guessing.
Turn listeners into superfans
By showing how different segments of your audience behave, Fan DNA helps you decide who to target, what to release, and where to focus marketing — the difference between a passive stream and a lasting fan.
Works with Song DNA and your marketing
Fan DNA pairs with Song DNA and Rthyms' marketing tools: understand the audience a track attracts, then reach more of the right people through campaigns run from the same platform.
Free for artists and labels
Fan DNA is part of the free Rthyms platform. Independent artists and labels get deep audience intelligence without an enterprise analytics contract.