How to Promote Your Music on Spotify
A practical guide to promoting your music on Spotify — Spotify ads, playlist pitching, smart links, and pre-save campaigns, all built into Rthyms.
Start with the fundamentals
Great Spotify promotion begins before release: complete artist metadata, a clear cover, and a scheduled release date give you time to build momentum. Everything below assumes your music is distributed and live or scheduled.
Run Spotify ads
Paid campaigns put your release in front of listeners who match your genre and audience. Rthyms lets you set up and run Spotify ad campaigns alongside your other channels, so budget and results live in one place.
Pitch to playlists
Editorial and independent playlists are still one of the strongest discovery drivers on Spotify. Pitch your track ahead of release with an honest description of the song and its audience — playlist placement compounds with everything else you do.
Use a smart link and pre-save
A smart link sends every fan to Spotify (or their platform of choice) from one URL, and a pre-save campaign converts anticipation into day-one streams by adding your release to listeners' libraries the moment it drops.
Measure and repeat
Track streams, saves, and audience demographics after release, then feed what you learn into the next campaign. Consistent, data-informed promotion beats a single big push.